Radio Station Benefits
- SNIPIT adds value to all advertising by adding missing metrics
No longer do advertisers need to move to online to measure interaction; stations can now offer this directly and stop the loss to online. - Each ad becomes more effective
Listeners do not need to have pen and paper ready to copy down the number. Nor is there any risk that the information is transposed or missed spelt. Listeners can react to an ad instantly and directly, improving the ROI on the ad and making radio ads more effective. - The SNIPIT platform uses existing technology and interfaces
There is no cost or effort involved in taking advantage of the SNIPIT opportunity. - SNIPIT is across North America so your Internet streaming customers can use it just like they were local.
The SNIPIT use reports will show what market they are in. Knowing the reach of your Internet stream is important. - SNIPIT solidifies the bond between the station and its listener community
It promotes a dialog that is not available with traditional radio, and increases listener loyalty. - Simplifies addition of targeted campaigns (Mobile Marketing) to any advertisement, by using the same familiar user experience.
- Advertisers are encouraged to devote more of their advertising budget to radio, because SNIPIT allows immediate reaction to broadcast spots
There's no danger that revenue will be siphoned off by a later web search that exposes competitor products. - Radio stations share in Hyran's SNIPIT advertiser revenue
