Advertiser Benefits
- Better metrics than any other media
Mobile phone interaction provides an intimate connection to the user. The cell phone is the only personally identifiable technology that the listener has with them all day long. Metrics based on SNIPIT interactions cannot be duplicated online. - No changes are required to ad copy when an advertiser enables SNIPIT
SNIPIT interactions are entirely transparent to the broadcast content. Listeners who hear an advertisement that interests them simply text the station call letters to the SNIPIT short code and receive a text message back with additional information. - Listeners have the opportunity to respond immediately to a broadcast spot
Allowing them to act on the ad before it has a chance to fade from their consciousness. As a minimum, SNIPIT sends the advertisers phone number to the listener who has a phone in their hand. What better lead can you get? - The advertiser has no upfront financial exposure
By default, there is no cost to enable SNIPIT for an ad campaign. Charges only occur when listeners respond to an ad broadcast spot by requesting information. - Advertisers may choose other rate plans, depending on their particular circumstances
For example, there are flat rate plans per ad, with or without a limit on the number of SNIPIT responses.
