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how snipit adds value
Provides a competitive offering for radio stations
Internet online services provide an interactive experience that is not available today on radio. The SNIPIT service provides that interaction and allows radio stations to stay competitive in the changing online media
landscape, plugging a tremendous revenue leakage hole. Consider that while the station receives ad revenue for playing the ad, most listeners make their buying decisions later. At that point, they may have forgotten
the specifics of the ad (advertiser name, phone number, etc.) and fall back to an Internet search for the product or service. This exposes the consumer to the competitor and sends revenue to the search engines, who
again charge the advertiser. Radio stations can now capture that traffic and revenue with the SNIPIT service.
Provide Metrics better than Online
All interactions are tracked by the listeners cell phone number. This is an identifier that is not deleted or changed when the user "clears cookies" or uses another device. The cell phone number is really the only
technology that is fixed to the user and even carries with them as they might move to a different telephone company. SNIPIT metrics can tie together Texting, mobile web browsing, and PC browsing to capture a full
picture of what your listeners do to interact digitally with the radio station. Privacy is always maintained as the actual user identifiable information is not released. Optionally, location of the phone can be
included in the metrics, providing yet another level of metrics that cannot be duplicated by online. Combining SNIPIT metrics with radio advertising results in measurement and reporting to advertisers that cannot
be achieved by any other media. Take advertising to the next level, with SNIPIT.
Uses existing technology
SNIPIT has been embraced because it uses existing technology and an existing user experience. Text voting (American Idol, Dancing With The Stars, etc.) proved that users will interact with broadcast media using
their cell phones. There are close to 200 million text capable phones in the U.S., a target audience that makes the service very attractive to mass media advertisers.
Common across all stations
The promotion of access schemes is currently complex because of all the unique codes used by each station. SNIPIT replaces these by providing a common access.
Uses existing content
SNIPIT is simply another (very effective) path to the advertiser's door and, importantly, a transparent one that requires no change in ad copy. This is important for national advertisers who run the same spots
nationwide, and it allows SNIPIT to be rolled out on a station-by-station basis; incrementally added to the services provided by the large radio groups. Specific markets or stations can be targeted to introduce
the service, with no effect on national ad campaigns or coordination of spot content. SNIPIT's use applies to all content provided by the radio station, and instructions are announced by the radio station during
the course of the day.
Uses existing channels
SNIPIT does not change the way people buy, it simply gives them a new avenue, using a familiar tool. It provides the ability to "click" on an item that would otherwise simply disappear into the ether. Obviously,
minimizing the number of ad impressions per sale is the goal of a good advertising program and SNIPIT provides that. Leveraging the existing distribution channels and advertising process, it doesn't make the sale;
it makes the sales process better.
Connects the listener directly to the advertiser
Unlike search engines, which provide a list of the advertiser's competitors to the consumer, SNIPIT targets the consumer directly to a single advertiser. This is a huge advantage for SNIPIT-generated leads over
Internet-based advertising, and will capture interactive advertising budgets from companies frustrated with the competitive shopping setup of Google and other web-based offerings.
Provides Revenue Sharing
The radio station shares in the revenue, and the wireless carrier gets a per message fee. The advertiser pays only based on leads generated. There is no exposure, and no upfront capital investment, making it
easy to incrementally add the service and participate in the revenue.
Provides a natural song tagging system
Songs today are purchased as individual tracks, not albums. SNIPIT allows any listener to use their existing mobile phone to capture the name of a song, buy it, and move it to the device of their choice. Today,
radio stations are embracing a new model of song distribution; "hear it here first, buy it here first" is going to become common as online song sales displace the music store. Apple has announced tagging based on
HD radio, but this requires specific hardware; SNIPIT provides the same service using existing cell phones.
